VHC Brands is a family owned business located in Branson, Missouri, but with roots in the Deep South. Appleseed Primitives is a premier retail partner offering the extensive line products VHC Brands offers. 

Since the 80’s, VHC Brands has experienced enormous change and transformation which has led to the creation of many popular brands such as Lasting Impressions, Bella Taylor, April & Olive, Mayflower Market, Oak & Asher, and Season’s Crest lifestyle brands – catering to farmhouse, rustic & lodge, primitive Americana, and holiday home décor styles, respectively.

While we maintain a strong following in bedding, over the past two decades, VHC Brands has expanded its product offerings to include window treatment, rugs, kitchen textiles, and holiday/Christmas decor. 

Aprie & Olive by VHC Brands - Appleseed Primitives

April & Olive

Farmhouse decor has found its home with the April & Olive collections by VHC Brands, where the lighter side of a relaxed, country vibe can be seen in our continually expanding offerings. Explore natural and fresh details such as lightweight and textured cotton, modern takes on traditional themes, and earthy colors. SHOP APRIL & OLIVE

Mayflower Market by VHC Brands - Appleseed Primitives

Mayflower Market

If you love Primitive Americana decor - Mayflower Market by VHC Brands is the place to start. Many of VHC Brands’ bestsellers can be found in this lifestyle brand, with products for every room and use in the primitive home. Saturated colors, colonial flourishes, jute fibers, and folksy motifs are hallmarks of this lifestyle brand. 


Oak & Asher by VHC Brands - Appleseed Primitives

Oak & Asher

Rustic and Lodge looks are constantly updated, yet remain rooted in the relaxed, warm colors of country and 'off the beaten path' retreats – be they simple cabins or grand mountain getaways. Oak & Asher by VHC Brands captures the essence of rustic fashion with its cabin charm, organic textures, and honest design. 


Bella Taylor Handbags by VHC Brands - Appleseed Primitives

Bella Taylor

The Bella Taylor line of handbags and accessories by VHC Brands are fun expressions for long weekends, work, and school. Perfect for any lifestyle, Bella Taylor handbags, wallets, and rucksacks make the ideal go-to-companions for a long weekend or busy work-week.


Seasons' Crest by VHC Brands - Appleseed Primitives

Season's Crest

The holidays are in full swing at VHC Brands year-round. Christmas, Harvest and Fall, and Patriotic-themed textiles are available in hundreds of unique items, many in themed groups or collections. Whenever or however you celebrate, the Season’s Crest collections by VHC Brands are a wonderful place to start a tradition.


Country Curtains by VHC Brands - Appleseed Primitives

Country Curtains

Frame your windows and complement the view with VHC Brands’ line of window treatment. Our stylish lineup consists of curtains, panels, short panels, swags, prairie swags, tiers, valances, and balloon valances which adorn your room.  Our collections have either rod pockets or hanging loops for flexibility to fit any size curtain rod.


Pillows & Throws by VHC Brands - Appleseed Primitives

Pillows & Throws

The VHC Brands line of pillows and throws are masterfully crafted with the utmost respect to high-quality and excellent design. Our pillows and throws take thematic elements, colors, and patterns from their corresponding bedding set to create a special look for your home. Unique pillows and throws feature festive flairs, fun motifs, and a variety of quotes and sayings.


Quilts & Bedding by VHC Brands - Appleseed Primitives


Headlined by our continually popular quilts, VHC Brands line of bedding products also features a broad array of shams, pillow cases, bed skirts. Our comprehensive line of bedding and matching accessories consists of ultra-comfy cotton, intricate stitching, alluring patterns, and beautiful palettes of colors to craft a bedroom.


Tabletop & Kitchen by VHC Brands - Nancy's Nook

Tabletop & Kitchen

With the dining room and kitchen being one of the most trafficked areas by guests, VHC Brands is providing a long overdue salute to good style. Our kitchen and tabletop lines feature table runners, placemats, cloth napkins, table cloths and toppers, trivets, coasters and much more!


Country & Farmhouse Shower Curtains by VHC Brands - Appleseed Primitives


A country washroom needs more than cheap plastic shower curtains, that’s why VHC Brands has designed our stylish line of cotton shower curtains to appeal to your sense of practicality and good taste


Braided Rugs by VHC Brands - Appleseed Primitives


Step into the home of your dreams with VHC Brands’ line of rugs and stair treads. Our rugs an excellent way to add texture to your flooring or color to the room. Most rugs are either woven or braided, with a popular category being our sturdy, 100% jute rugs. A value-added touch to many of our rugs is a latex backing preventing them from sliding.